8 Best Personal Reputation Services Under 200 Dollars a Year in 2026

Two hundred dollars a year is the ceiling almost nobody needs to go above. If what you found when you searched your name is your address, your phone number, your age or a list of your relatives, everything you need lives under that line.

Our main guide sorts the whole market by price. This page is only the cheap band, with all eight tools that belong in it and the details that actually separate them.

A quick note on who is writing: New Life Reputation runs this site. We are an agency and we cost more than everything on this page, so we have every commercial reason to talk you out of a 20 dollar subscription. We are not going to, because for most people it is the right answer.

All eight, side by side

Tool	Yearly cost	Sites	Free look first	Refund
EasyOptOuts	19.99	200 plus	No	Not published
Optery	About 48	375 plus	Free scan	30 days
Incogni	About 96	420 plus	No	30 days
Privacy Bee	About 96	Varies by tier	Free scan	30 days
Atlas Privacy	About 108	150 plus	Free plan	Not published
Kanary	About 120	Not published	Free plan	Not published
Cloaked	About 120	1,000 plus	Free trial	Disputed
DeleteMe	129	950 plus	No	7 days

The cheapest that works

EasyOptOuts

Just under 20 dollars a year, five minutes to set up, 200 plus sites, rechecked every four months. Consumer Reports tested it in 2024 and it held its own against far pricier services.

You pay before you see anything, because there is no free scan, and that same testing found around a third of listings still there after months. Support is email only. For 20 dollars, I would still start here.

Optery

From 3.99 dollars a month, with a genuinely free scan before you commit. The thing worth paying for here is proof: a before and after screenshot of every listing removed, rather than a number on a dashboard.

The cheap tier covers one name and one city, so if you have moved or changed your name you will need a higher plan. Some users report the dashboard claiming removals that are still live, which is exactly why the screenshots matter.

The middle of the band

Incogni

Around 8 dollars a month billed annually, from the group behind Surfshark and NordVPN. Over 420 brokers, and live chat around the clock, which nothing else at this price offers. No free trial, only a 30 day refund.

Privacy Bee

The entry tier is 8 dollars a month billed annually and there is a free scan with no card needed. People consistently report fewer spam calls after signing up, which is the most tangible evidence any of these tools work.

Be aware of two things before you subscribe. Independent testers found actual removals well short of the advertised broker count after several months. And multiple reviewers describe cancelling as difficult, which is a strange failing for a privacy company. Their top tier runs about 799 dollars a year and is well outside this band.

Atlas Privacy

Around 9 dollars a month, covering 150 plus brokers with weekly re-scans, which is a faster cycle than most competitors run. There is a real free tier with an exposure scan and more than 50 opt-out guides, so you can test your exposure at no cost.

Coverage is the narrowest paid option here. Their well known litigation against data brokers is on behalf of New Jersey police officers and public officials, and does not extend to ordinary subscribers, so judge it on the coverage and the re-scan cadence instead.

Kanary

Around 10 dollars a month with a free tier underneath it. Founded 2020 in Chicago, backed by Y Combinator and Mozilla’s accelerator. The free plan means you can see your exposure before deciding.

It is the youngest company here and does not publish its broker count, so ask before paying if coverage is what you care about.

Cloaked

Around 10 dollars a month for something broader than removal: masked email addresses and phone numbers, a password manager, and data removal across 1,000 plus sites. Trustpilot sits near 4.1 across roughly 300 reviews and users praise the drop in spam calls.

The recurring complaint is refunds. Several customers report being charged a full year after cancelling within days. Masked phone numbers are also rejected by some banks, so do not rely on them for anything financial.

The top of the band

DeleteMe

129 dollars a year and the widest coverage of anything at consumer pricing, at 950 plus sites. Running since 2010, with human privacy advisors for cases automation cannot handle and a report every three months.

No free trial, a seven day refund window, and a twelve month commitment. If you would rather buy once and stop thinking about it, this is the one.

How to choose between them

Four questions settle it, and none of them is about broker counts.

• Do you need to see it before you pay? Optery, Privacy Bee, Atlas and Kanary have free scans or plans. EasyOptOuts, Incogni and DeleteMe do not.
• Have you moved or changed your name? Cheap tiers usually cover one name and one address. Check before you buy, not after.
• Do you want evidence? Only Optery shows you screenshots. Everyone else reports a count.
• How long is the refund window? Thirty days on three of them, seven on DeleteMe, unclear on three. Diarize it the day you subscribe.

What none of them do

Every tool here removes database records. Not one of them can touch a news article, a court record, a review, or a first page that is simply empty and needs something good on it. If that is your situation, no amount of subscription solves it and the guides explain why.

Give whichever you pick three to four months before judging it. The first month always looks like nothing is happening, because the opt-out requests are queued rather than instant. And expect to keep paying, because brokers relist and this is a subscription rather than a job that finishes.