Almost nothing in this category lets you see results before you pay, which is strange for an industry asking people to hand over their name, address, date of birth and email in order to have those things removed.
Thirteen services here offer some way in without committing. They are not all equal, and the differences matter more than the word free suggests.
Our main guide sorts everything by price. This page is about what you can try first.
New Life Reputation runs this site and is one of the thirteen.
Four kinds of free, and only two are useful
A free forever plan. Genuinely free, indefinitely, usually limited in scope. The best of the four because there is no deadline and no card.
A free scan with no card. Shows you the problem, charges to fix it. Honest and useful, provided you understand you are seeing a diagnosis rather than a treatment.
A time-limited trial requiring a card. Useful only if you diarize the end date, because this category has a documented pattern of cancellation friction.
A money-back window. Not a trial at all. You have paid, and you are relying on the refund process working.
The last two require the same discipline: write the deadline down the day you sign up.
The thirteen
| Service | Type of free | Card needed | Then costs |
|---|---|---|---|
 Mozilla Monitor |
Free forever, whole product | No | Nothing |
 BrandYourself |
Free forever plan | No | From about 29 a month |
 Atlas Privacy |
Free forever plan plus guides | No | From about 9 a month |
 Kanary |
Free forever tier | No | From 9.99 a month |
 Optery |
Free scan | No | From 3.99 a month |
 Privacy Bee |
Free scan | No | From 8 a month |
 Aura |
14 day trial | Yes | From 12 a month |
 Cloaked |
Free trial | Yes | From 9.99 a month |
 OneRep |
5 day trial | Yes | From 14.95 a month |
| Incogni | 30 day money back | Yes | From 7.99 a month |
 DeleteMe |
7 day money back | Yes | 129 a year |
 Reputation Rhino |
30 day money back | Yes | Quote, reported 10,000 plus |
 New Life Reputation |
Free name review | No | Quote |
The genuinely free ones
Mozilla Monitor
Free breach monitoring from the Firefox nonprofit, with no paid tier to upgrade to since Monitor Plus was discontinued in December 2025. That absence is the point: it is the only entry here with no commercial interest in what it tells you. Roughly 10 million users across 237 countries. It removes nothing.
Atlas Privacy
A free plan with an exposure scan and more than 50 DIY opt-out guides. The most substantial free offering here, because those guides are the paid product of several competitors written out as instructions. Founded 2021, Y Combinator backed, paid plans from around 9 dollars a month with weekly re-scans.
BrandYourself
A free forever tier that scans what appears for your name and lists the issues. The only free scan here looking at search results rather than broker databases, which makes it the right first step for anyone worried about what an employer will find. Founded 2010 under HelloPrivacy LLC.
Kanary
A free tier that persists rather than expiring, from a company founded 2020 in Chicago with Y Combinator and Mozilla Builders backing. Youngest here, and it does not publish a broker count.
Free scans, no card
Optery
The most detailed broker scan available without payment, covering 375 plus sites, from a company that is SOC 2 Type II certified with PCMag Editors’ Choice three years running. Paid from 3.99 dollars a month with before and after screenshot proof of removals.
Privacy Bee
Free scan with no card, and a useful cross-check against Optery since the broker lists differ. Paid entry from 8 dollars a month. Two documented issues on the paid side: independent testing found removals short of advertised coverage, and multiple reviewers describe cancellation as difficult.
Trials that need a card, and a diary entry
Aura
A 14 day trial plus a 60 day refund window on annual plans, which is the most generous combination here, covering identity protection, credit monitoring, antivirus, a VPN and broker removal. Complaints about difficult cancellation and unexpected auto-renewal recur, and Aura disclosed a 2026 breach caused by a phishing attack on an employee.
Cloaked
A free trial into a product covering removal across 1,000 plus sites plus masked emails and phone numbers. The masking is the reason to try it, since it reduces future exposure rather than only cleaning up past exposure. Recurring refund complaints, including customers charged a full year after cancelling within days, so the diary entry matters here specifically.
OneRep
A 5 day trial, one of the few previews in the category, covering 313 sites with monthly re-scanning and unlimited aliases. One fact belongs alongside that: in March 2024 KrebsOnSecurity reported that the founder and chief executive also owned a data broker called Nuwber. Worth putting to them directly before you convert a trial.
Money back, which is not a trial
Incogni offers 30 days at 7.99 dollars a month annually, with Nord Security behind it and 24/7 live chat. DeleteMe offers seven days at 129 dollars a year, which closes long before the first quarterly report arrives, so you are committing on reputation rather than results. Reputation Rhino publishes an unconditional 30 day money back guarantee on agency work reported from 10,000 dollars upward.
New Life Reputation
Ours. We offer a free review of what a search of your name returns, with no card and no obligation, and we tell people what they can do themselves before quoting anything.
We do not offer a trial or a money back term, because the work is bespoke rather than a product. That is a real gap compared to several entries above, and if a refund window matters to you, prefer them.
Use the free tier properly
- Run two or three free scans, not one. Overlap is real exposure; a single-source finding is worth checking manually.
- Screenshot the results. It is the only baseline you will have to measure against later.
- Note what each scan did not look at. A broker scan says nothing about an article or a record.
- If you start a card trial, put the end date in your calendar that day.
Most people who do this discover a broker listing problem solvable for under 130 dollars a year. The guides cover the DIY route, and a free look at your name costs nothing if the scans turn up something a subscription cannot fix.
Last updated on July 29, 2026